• Home
  • Our Story
    • About Us
    • Awards
    • Pressroom
  • Projects
  • Contacts
EN PT
  • Home
  • Our Story
    • About Us
    • Awards
    • Pressroom
  • Projects
  • Contacts

Let’s work together

Like our work? Arrange a meeting with us at our office, We'll be happy to work with you!

Wanna join our crazy team?

We are always looking for new talents and we were expecting you. Time to apply, buddy!

  • Home
  • Our Story
    • About Us
    • Awards
    • Pressroom
  • Projects
  • Contacts

Search

estudio AMATAM
EN PT
Search site...
  • Home
  • Our Story
    • About Us
    • Awards
    • Pressroom
  • Projects
  • Contacts
  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Email
Estúdio AMATAM © Copyright 2017. All Rights Reserved.
estudio AMATAM
EN PT
Search site...
  • Home
  • Our Story
    • About Us
    • Awards
    • Pressroom
  • Projects
  • Contacts
  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Email
Estúdio AMATAM © Copyright 2017. All Rights Reserved.
  • Home
  • Our Story
    • About Us
    • Awards
    • Pressroom
  • Projects
  • Contacts
  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Email
Estúdio AMATAM © Copyright 2017. All Rights Reserved.

Mais Fitness Torres Vedras

What is it to be MAIS (plus) FITNESS? Understanding the charisma behind one existing brand is to comprehend that what defines it is the people. It is the will to belong to this “tribe” that makes the people to join and want to belong to this fitness community. From this concept comes the motto for this new gym in Torres Vedras, a middle size city in the West region of Portugal. Our main challenge was the creation of a spatial image identity for this and future MAIS FITNESS gyms.

A tribe communicates by symbols and colors, and it was this language that we proposed to identify in order to affirm the identity of the MAIS FITNESS brand.

The new gym was to be settle in an existing building, so much of the formal exercise was to accept the characteristics of the existing and when possible adapt and reformulate it, so as to make the most of the spatial qualities in behalf of what we intended to transform this gym into.

In a programmatic level, the task was simple. The charisma of MAIS FITNESS is associated with people’s positive energy, and the sharing of this energy in group classes with the maximum number of athletes. Thus, a XXL studio was mandatory – the bigger the better! The definition of the positioning of this space in the layout, as well as the existing access stairs to its interior, were the predominant factors in the program distribution. Placing the reception desk as a nuclear point of the circulation dynamics inside the gym was one of the requirements. Hence, its centrality, allow establishing relations with the lounge area, the studios, the office and service area, and even with the changing rooms.

For the creation of the brand spatial identity, we sought to explore concepts associated with its universe: elegance and energy, black and yellow, – and +. By exploring these elements in different intensities in spaces environments, chromatic compositions and graphic patterns, we intend to transmit an exclusive, coherent, contemporaneous and unique identity, inseparable from what MAIS FITNESS represents. The positioning of the brand dictated the remaining options. We avoided conveying a Low Cost design connotation, but rather a democratic premium. The environments of the spaces, as well as the choice of materials reflects this, elegance and good taste, with a touch of irreverence in the details. We believe that less is more, so we sought to take advantage of a sensible and just pallet of materials, in order to convey unity but also differentiation between the different uses of the gym.

What we did:

  • Architecture, Interior Design

Location:

  • Torres Vedras, Portugal

Start / conclusion:

  • 2016 July / 2016 December

Client:

  • Alwayswonder, Lda.

Cooperating teams:

  • Graphic Design: Deadinbeirute
  • Electrical networks: MELO RODRIGUES
  • Mechanical systems: SPM Engenharia
  • Water and drainage networks: DSE
  • Fire safety systems: DSE

Contractor:

  • Gofermode, Lda.

Photography:

  • Invisiblegentleman

Featured in:

  • FRAME

Awards:

Share

FacebookPinterestTwitterEmail
The entrance area stands out because of the use of the yellow color, wandering between the walls and ceiling, contaminating the space with a infectious energy.
Detail of the metallic structure with perforated sheet painted in white, giving security and visual permeability simultaneously, for those who use the gym.
The use of white and gray color makes the right balance complementing the predominant use of the yellow color, passing an atmosphere of sophistication.
Balcony and cabinets in MDF veneered in white melamine, in a chromatic dialogue with the yellow from the epoxy paint and the gray of the concrete screed floor.
Service area with a cozy and reserved ambiance thanks to the use of a glass with vinyl graphic design, and the seats of Fatboy concrete and Bertoia diamond.
Balcony and cabinets in MDF veneered in white melamine, in a chromatic dialogue with the yellow from the epoxy paint and the gray of the concrete screed floor.
Ffittech bicycles placed on concrete floor. Sublime detail in the ceiling illumination layout, in the form of the symbol "plus" allusive to the gym MaisFitness.
Scenic effect of multiplication created by the mirrors, emphasizing the sense of going towards the infinite.
Transparency, dynamism and movement, combined with the exploration of color composition and graphic patterns, allow the definition of a unique identity.
The concrete screed floor with matt varnish finish features high resistance and quality, combining elegantly with the white, yellow and black color used.
Application of a mirrored color film, with unique color characteristics, creating this element of surprise, which adds dynamics to the lessons practiced here.
Antechamber marked by the energy and power of yellow color, preceding an environment marked by the use of gray and white, with vinyl graphic elements.
Ceiling and part of the walls painted in gray color,due to its vertical dimension, and emphasized the stage through the horizontality of the white planes.
Stage with white wall in the background, with graphic patterns and MaisFitness logo on vinyl. Mini trampolines with steel structure painted in white color.
Steps painted in yellow epoxy color with non-slip stripe in black color. Perforated metal sheet in white color. Ambience completed with Tolix furniture.
Reception desk in MDF veneered in white melamine EGGER, with black logo MaisFitness on vinyl, framed between ceiling and floor painted in yellow color.
Circulation area where white is the dominant color. There is a visual effect created by mirrors that takes us to infinity. The floor is in concrete screed.
Carpet floor in gray anthracite color. Walls and ceiling painted in white. Delimitation of the entrance height with perforated metal sheet painted in white.
Lockers and bench in MDF veneered in gray melamine EGGER. Central bench in MDF veneered in yellow melamine color. Gray ceramic tile GLADE series from PAVIGRÉS.
Passage frame covered with ceramic PRIMUS VITORIA in the yellow color. Walls covered with PAVIGRÉS ceramic tile GLADE series. Stainless steel washing basin.
Passage frame covered with ceramic PRIMUS VITORIA in the yellow color. Cabins and doors in high density phenolic in gray color. PAVIGRÉS ceramic tile GLADE.
Passage frame covered with ceramic PRIMUS VITORIA in the yellow color. PAVIGRÉS ceramic tile GLADE series in the wall and floor. Clothes hangers in yelow color.
The environment in shades of gray conveys elegance and urbanity, contrasting with the irreverence of the yellow color. The stereotomy transmits dynamism.
?????????????????????????????????????????????????????????
Contemporary space for a generation looking for new references. The choice of materials reflects this, elegance with a touch of irreverence in the details.
The use of 3 colors, white, yellow and gray, in different materials, allows hierarchizing spaces and sequences of planes, emphasizing the spatial qualities.
Passage frame covered with ceramic PRIMUS VITORIA in the yellow color. PAVIGRÉS ceramic tile GLADE series in the wall and floor. Clothes hangers in yelow color.
Contemporary space for a generation looking for new references. The choice of materials reflects this, elegance with a touch of irreverence in the details.
The use of 3 colors, white, yellow and gray, in different materials, allows hierarchizing spaces and sequences of planes, emphasizing the spatial qualities.
The application of yellow epoxy paint on the pavement allied with the signage, emphasizes the direction of motion that takes people to the reception of the gym.
The use of yellow netting and yellow furniture helps to break the shadowy and underground side of space, referring to the MaisFitness visual universe.
The darker atmosphere creates an environment that seeks to challenge the physical and mental limits. The yellow notes give a touch of irreverence to the space.
At the underground space some of the walls are covered with OSB panels, identifying the office area, as thus giving another texture that enriches this space.
In order to reduce the budget we proposed light walls in OSB panels and recycling existing doors, which were removed from other places from the building.
The circulation area has a lower heigh ceiling so as to emphasize the higher height in the office work area, giving it greater breadth and luminosity.

TALK TO US ABOUT YOUR NEXT PROJECT


  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Email

Estúdio AMATAM © Copyright 2017. All Rights Reserved.