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Krush-it

KRUSHit represents a venture on something unique and exclusive in Portugal Fitness panorama, a pay as you go gym with a clear focus on design and high intensity classes. The developed image is intended to rip the usual patterns in the Portuguese gym industry, with a mystique and an addictive urban environment – the main idea was to create a private club atmosphere! The inner image reflects an underground and disruptive design in result of a mixture of rough materials and imperfect surfaces, in contrast with details of luxury objects and shinning textures. The training combined with the dark careful lighting environment transports us to an imaginary where our alter-ego can reveal its more warlike side.

Functionally we were constrained to develop a layout within 290m² in an existing retail space to accommodate a dual studio fitness concept. In each studio, there is one essential activity: functional training divided into several training stations in a single room, and a studio for Spinning classes with an amphitheater disposition, with loud music and flashy images. Moreover, the changing rooms, a sales corner and a lounge area define the other areas.

The materials were selected having in mind the creation of an appropriate scenario for sports practice! It was intended to take advantage of the construction building materials materiality – the exposed concrete blocks and the polish concrete floor, present practically in the entire gym. Combined with more elegant black beveled gloss tiles, both on the floor and walls, together with surfaces in metal grates placed in vertical black profiles frame the lighting system fixed to the walls, and so creating a minimalist and sophisticated atmosphere.

Overall, the chromatic palette runs through the different gray scales, combined with the applied materials natural color nuances, ending in absolute black elements, such as the tiles on the pavement and walls, lacquered glass, carpentry and metalwork. The rest of the decoration goes with the mood. All elements combined create the perception of the expected training roughness and also the brand class and elegance.

MAIS PROJECTOS DESPORTIVOS

What we did:

  • Architecture, Interior Design, Furniture Design, Identity

Location:

  • Nova Arcada Braga, Portugal

Start / Conclusion:

  • 2015 November / 2016 September

Client:

  • Seasonreturn, S.A.

Project area:

  • 291 m²

Cooperating teams:

  • Graphic Design: Deadinbeirute
  • Electrical networks: MELO RODRIGUES
  • Mechanical systems: SPM Engenharia
  • Water and drainage networks: DSE
  • Fire safety systems: DSE

Photography:

  • InvisibleGentleman

Video:

  • Deadinbeirute

Featured in:

  • The Cool Hunter
  • Yatzer
  • Domus
  • Designboom
  • Archdaily

Awards:

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View of the main entrance for the lounge of the gym. The black tiles enhances two main areas (lounge and reception) from the rest of the entrance space.
Lounge with perspective to the studio 1 and the corridor.
Lounge forniture and it's spacial relation with the main entrance.
Frontal view to the reception of the gym and to the background wall.
View from to corridor to the reception and to the outside of the gym.
The main corridor is conceived by several diferent materials.
From this perspective we can feel a visual relation between the corridor and the studio. We can also see the signage that shows the studio's name - Panic Room.
General image showing the asthetics of the inside of studio 1.
Industrial luminaires of the studio painted in black color.
General view of the studio interior oriented to the outside.
Entrances from the corridor to the dress rooms and spinning room.
Front view of the entrance door to the men's dress rooms.
Entrance zone to men's dress rooms and to the main corridor.
View to the sanitary facilities area of men's dress rooms
View for the washbasins zone inside of men's dress rooms.
The entrance way to the lavatories area is made by a frame of steel painted in black color. The transitions between the dress rooms areas are soft and subtle.
Just like in the other areas, the lockers area is conceived with materials of monochromatic colors. But not the benches, those are lined with wood melamine.
The transition between the lavatories and the lookers is made by one of the passage ways. The lockers are lined with an old metal texture of melamine.
An area with three entrances. One of them leads to the spinning room.
The spinning room is an amphitheater. On each stair one can see a continuos light beam. It's repetition enhances our visual perception to the space's depth.
Amphitheater organized with bicycles from the top to the bottom.
General plan that shows all spaces and the programme of the gym.
General plan that shows all spaces and the programme of the gym.
Two sections representating elevations of the gymn interiors.

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