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Estúdio AMATAM © Copyright 2017. All Rights Reserved.
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Estúdio AMATAM © Copyright 2017. All Rights Reserved.
Estúdio AMATAM © Copyright 2017. All Rights Reserved.

Kalorias Braga

The Kalorias gym in Braga is the first unit of the KALORIAS group in the north of the country and arises in the context of its policy of sustained growth as a global national brand. Located inside a large commercial area, the Nova Arcada Shopping Center, this fitness center followed the programmatic uses and the graphic line developed for the brand concept gym by Estúdio AMATAM.

Taking advantage of the immense glass façade that communicates with the leisure space of the commercial center, the program was arranged so that the cardio and functional training area took advantage of the visibility to the exterior, enhancing the visual amplitude of the space. At one end of the store facade, is placed the reception that groups in a single volume the technical offices to support the gym operation and a small cafeteria. Withdrawn from the facade is another volume that defines an axis transverse to the gym where the studios, the children space and the dressing areas are located.

Once again, we tried to take advantage of the available height by manipulating the volumes through their color (contrast in black and white) and through subtractions creating a shape grammar of mass and voids, enhancing the gym spatial qualities.

Regarding the identity and materiality of this gym, the urbanity, energy and diversity concepts already explored have been continued, adapting them to the physical conditions of this new space. In other words, given the practice of physical and sports activities, care was taken to propose durable and impact resistant materials such as OSB and Valchromat coverings on walls with a higher propensity to contact, and finer finishes such as stucco in more social areas and administrative offices.

The changing rooms continue with the developed color identity, taking advantage of the ceramics and painted surfaces directly on the cement block walls.
Faced with a distinct layout, the challenge was to maintain the same dynamic and energetic language, an efficient and versatile use of space and a logic of fast and cost-controlled construction.

What we did:

  • Architecture, Interior Design, Graphic Design, Furniture design, Identity

Location:

  • Nova Arcada Shopping, Braga, Portugal

Start / Conclusion:

  • 2015 October / 2016 April

Project area:

  • 930 m²

Client:

  • Seasonreturn, S.A.

Cooperating teams:

Contractor:

  • Anteros

Photography:

The entrance to the gym consists of a small entrance lobby with a reception for informations and support to the members. A neon is installed at the top.
The gymnasium entrance is composed by a hall with a neon light of the brand placed on the top. From here one can also observe the kids area interiors.
From the kids area one can have a visual relation directly to the entrance and to the exterior. This space can also receive natural light from the outside.
From the inside of kids area its possible to establish a visual relation with one of the circulation zones of the gym. The same also happens on the reverse.
The kids area is divided by two different activity zones. An arc demarcates those spaces by establishing a transition between the ludic and the study areas.
With access throught the entrance, the following circulation zone can establish visual relations with the areas nearby, making this space more dynamic.
The following circulation zone ends up with a small area where is possible to visualize the studio A interiors. It's also a transition area to the cardio room.
The cardio room is an illuminated space by both artificial and natural light coming directly from the outside. The equipments are evenly oriented the exterior.
The cardio room walls are coated by OSB panels. These walls are also covered by mirrors that brings to this area a more active and dynamic atmosphere.
The studio A and the cardio room can both establish a visual relation between itselfs thorught a glass frame. Both can also obsorve light from the outside.
The cardio room is a wide and dark colored space. On the background, valchromat panels shows the corridor entrance with access to the dressing rooms of the gym.
The interior of studio A is a room with walls coated by OSB panels and/or mirror panels. This space is identified by red and white stripes on the ceiling.
Oriented to the entrance of studio A one can partially visualize some of the activities of the cardio room, and the exterior of the gymnasium as well.
From the cardio room one can have acess to the corridor that leads to the dressing rooms. These areas are both demarcated by the difference of materials.
Inside of the dressing rooms corridor, walls are coated in valchromat panels with the three main colors of the brand. The pavement is made with cement screed.
The following picture shows the entrance of male dressing rooms. The orange painted concrete blocks and the ceramic black tiles represent this area aesthetics.
The male dressing room is identified by dark and bright tones. From the lockers room, one can see the main colors of this area: black, blue and orange.
The dressing room lavatories zone is coated by ceramic blue tiles standing out from the painted orange concrete blocks and the grey tiles of the pavement.
Male dressing rooms interiors: view of the showers zone.
Such as in the male dressing room, one can have the same monochromatic feeling in the female dressing room. Instead of black, the glass door is in white color. Female dressing rooms interiors: view of the showers zone.
The female dressing room is a space identified by bright and colored tones. The white, pink and yellow colors represent the atmosphere of the female taste.
Also in here one can observe the bright, colored tones of this area. The lockers are lined with different melamine colors in context with the rest of the space.
The professionals dressing rooms are conceived with concrete blocks and several yellow elements, such as the lockers, the banche and the yellow paint.
Also in yellow, one can see from this perspective an hanger and the sanitary doors lined in melamine. One can also see the ceiling with a nylon web on the top.
The following plan shows the morphology and distribution of the gym different places. All the accesses are made throught a fluid and continuos circuit.