The entire proposal was developed respecting a minimalist color palette, taking advantage of strong chromatic contrasts: mint blue—the color of the Health by Impulse brand—and its opposite, coral orange. This color palette was based on the scheme of complementary and contrasting color combinations. Complementary colors are tones that are opposite each other on the color wheel and harmoniously complement or combine. The color opposite mint blue is coral, and so we developed a sequence of spaces aiming to balance these tones, making this clinic attractive to everyone seeking health and wellness, associated with the quality and professionalism your team offers.
As soon as we enter the main atrium, a space with mint-colored walls and ceiling, we are invited to ascend to the upper floor. The reception area is the clinic’s main space. Due to its configuration, it is assumed as a large showcase oriented towards the main street. Through bold lighting and a scale resembling the mouth of a stage, this space will not go unnoticed and will spark great curiosity from those passing by on the avenue.
