The circular layout offers freedom of movement without predetermined routes, and the generously sized circulation corridor encourages social interaction. Areas for social interaction were positioned near the entrance and the windows, allowing the energy of FREE to reach people outside as well as those entering the gym. The strategic placement of the lounge, reception, and merchandising spaces promoted a dynamic yet relaxed atmosphere for social interaction. These spaces were differentiated but visually connected without creating barriers.
Free Gym
Flagship
The concept of the FREE fitness experience addresses the limitations of traditional gyms in meeting the needs of the younger Millennial and Z generations. Our strategy for the layout of this FREE gym focused on creating a space with open and fluid design, clear spatial hierarchy, and no defined barriers. Placing the FREE studio at the center of the gym highlighted the FREE class experience and allowed it to influence the entire gym, providing a unique sensory experience for everyone inside.
What we did:
- Architecture, Interior Design, Furniture Design
Location:
- Portugal
Start / Conclusion:
- 2022 April
Project area:
- 600 m²
Client:
- ELITE Fitness, lda
